Mark Macco designed the Venturi Tower in response to an architecture competition sponsored by eVolo Magazine. The concept of the Venturi Tower is to harness the lateral forces inherent in the physics of the Venturi Effect (named after Giovanni Battista Venturi, an Italian physicist who lived from 1746-1822), and to convert that energy in the most effective manner to power a structure. This stunning design uses the tremendous energy created by super tall structures proportionate to the wind speed as the tower rises. Wind tunnels are created at certain portions of the building that have a shape to drive the consistent wind power toward smooth vertical blades called Gorlov wind turbines. The energy created by the blades can then be stored in special areas distributed throughout the building. This is the ultimate in sustainable design projects: an energy-producing tower.